Friday, 13 July 2012

Using Content to Get Better Search Engine Rankings


Using Content to Get Better Search Engine Rankings

By now, most everyone has heard that content is king when it comes to getting a high ranking Website in the search engines. This is certainly more than just a cute saying, and it is still true.

It is important to understand that the goal of the search engines is to provide the user with new and valuable information. This is why it is necessary to continue to add content worth reading, as well as using the best keywords. Because the search engines are also trying to give the latest information, it explains why a webpage may be at the top one day and then it will slowly go down the ranks with time – as new material is produced somewhere else using those same keywords.

New content needs to be added on a regular basis, but not just in any way. Since it is people you are trying to attract, you want to be sure to make it enjoyable for your visitors. This includes having good English, being well thought out, and then written in a way that keeps their attention.

Another key factor in good content is that you really do need to have something to say that many people are not already aware of. Obviously, if what you say in your content is the same as what everyone else is saying, then you give them no reason to want to come back and visit your website. As far as they are concerned, you do not exist unless you are going to make it worth their time to come back again – no matter how many articles you have.

Having unique content can make your website go viral, too. If you post something that is really good, then your visitors will be telling others about it. You can help them to do this, by posting the "Like" tags on your Web page, and also the Google+ and Twitter tags, too, to make it easy for them to spread the word.

When it comes to SEO use in your content, be sure to use it wisely. Optimizing your website for the search engines is important, but you also must make sure that it is friendly and easy to use for humans, too. The search engines are much smarter now, and they can easily find your keywords, especially if you are using metatags. They cannot find keywords in your graphics.

Linking to Others:
Link your keywords from one page to another on your website. Do not link to other pages from such words as "Click here to learn more," but use the actual keywords. This will help the search engines know that there is related material for those exact keywords. Be sure to use the keywords in the webpage title, and also in the article title and in some of the subtitles of your content.

Getting Links From Others:
Don't forget that you can always add content to other websites that will give you inbound links, too. This will enable more people to be able to find you if you add your links to high ranking websites, blogs, and forums.

Think long term rather than short term. Getting a high rank in the search engine results pages will usually not come overnight. It is a slow process, but by focusing on a variety of keywords for your pages, you can certainly start to see an increase in traffic.

While it is very important to regularly add more content to your Website or blog, you also want to use other methods for SEO, too. Getting the higher-ranked Website you want actually requires a number of tactics – all working together.

This article was written by Karl Stockton for the team at Kanetix. They can help you get the cheapest quotes available for your vehicle.

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