Thursday, 15 March 2012

Google is Ready to Attack Apple Online

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Google is setting Apple on notice as it is preparing to dominate the mobile broadband market. With the rebranding of its Google Music as Google Play, Google is not just copying Apple’s store, but rather they want to drive it out of the online marketplace.

The Android market has always felt as it was the ignored little sister to Apple and its Apple store. With the Android platform taking over on smartphones and tablets, Google now believes it is the right time to jump in and take over the mobile broadband market.

Now, that Android has established itself as a legitimate platform for mobile devices from phones to tablets, it should now continue to evolve by proving itself as a viable service provider as well. With Apple’s death-like grip on its OS, Android is an open source platform that has and will continue to receive Google’s full support in the development area.

With Google Play store, Google is now combining its music business along with its ebook store into the ever growing Android marketplace. This is a clear and direct attack on Apple, its flagship device IPad and the Apple Store. Google’s grand scheme in rebranding the Android market is to have the Google Play store to be the one stop online shop in which users can use any Android powered device from smartphone to tablets to be able to download content that is tailored made for them.

Another difference between Google Play store and ITunes is that the Google store is browser based. What this means is that in order to access and use the Apple store and ITunes, you have to install an application unto your device. Usually that is fine however, software applications have been known to cause more than one computer problem. As a result, Apple’s users are tied to Apple’s software installing correctly and not causing any issues with either their computer or smartphone. That is not the case with the Google Play store. Since it is browser based, there is no installation needed. All that you need is an internet connection and you will be browsing the Google Play store at your leisure.

To help promote their rebranding of the Android market Google is offering “The Seven days to play sale.” During this promotion, users are able to try out the Google Play store and all of its features and if they are not satisfied they can cancel their accounts free of charge. Google is confident enough that its entry into the mobile broadband market will be a success that more users will love its new service than not.

Google with its well deserved history and reputation of pushing the envelope is nothing new. The Google Play store is another example of this as they are ready to take on the industry leader in downloadable content, Apple. Will they succeed? Only time will tell as Google is putting all of its support behind this venture. Needless to say, Google is putting Apple and the rest of the world on notice that they are in this fight for the long haul.

Author Bio: Tech writer EJ Parfitt has been writing for a short time now and has already picked up steam with entertainment, tech and mobile broadband sites .  During his free time , you're sure to catch him competing in local chess tournaments in downtown Fort Lauderdale FL . 
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