Wednesday, 18 April 2012

9 Tactics for Effective Social Media Optimization

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What do you know about social media aside from the fact that it has billions of members put together?

Hmm, let us look into some of the most interesting insights regarding the Web’s leading network sites.

  • As of 2012, Facebook already has over 800 million active members with beyond 3.5 billion content pieces (e.g. news, links, images, blog posts, etc.) shared every week. 
  • Twitter has around 100 million active users and half of this population logs in at least once every month. 
  • Around 34% of marketers have obtained leads, while 20% of them have closed deals through their Twitter account. 
  • An estimated 92% of Twitter members retweet interesting content, while 84% retweet humorous posts. 
  • Google+ came out in June 2011 and garnered approximately 10 million users in less than a year. At the end of the year, it had 62 million members. As of January 2012, it has 90 million users. 
  • The +1 button is used over five billion times each day, while its iPhone app turned out to be the most popular application among other Apple apps. 

9 Tactics for Effective Social Media Optimization

Now, the list seems quite short. But you can actually learn hundreds of other amazing facts about social media though not here because we want to focus on combining it with search engine optimization, which takes us to the next part.

The Merge of Social Media and SEO

Judging from the figures above, you can see the great global reach of social media. But what does it mean for you?

If you wish to connect with a large audience because you want to share your passion in life or you wish to promote your offers, you can do it through platforms like Google+, Twitter, and Facebook. Surely, you can convey your message to millions of people given that these sites are among the biggest and most effective social tools today.

With that said, let us proceed to...

Social SEO Strategies

When it comes to the combination of social media activities and search engine optimization techniques, the following are definitely worth your time and effort.

1. Remember to place your blog articles and other sharable content with Google+ buttons. This way, you can allow convenient and easy social sharing among your target readers.

2. Make a Google+ page for personal or business use. Then, share all your Web pages on it.
Recommended Post: Google+ for Business

3. Come up with unique, original, and engaging topics on your Google+ page. And, do not forget to incorporate relevant keywords.

4. Take time to boost your Google+ network and create several circles. By doing this, you can encourage plenty of people to share your content.

5. Request the members in your network to click on your +1 buttons.

6. You must also create a Twitter and Facebook profile or fan page. This way, you can enhance your social media presence by posting your blog or official website content on these pages. As a note, it is not the shares but the links (from the other users) that help optimize your platform and content. Therefore, try to generate links as much as possible.

7. Write complete details about yourself or your company on the “About” field. While doing so, make sure that you start the bio with your name or trade name. Additionally, include keywords such as your interest on technology, social media, or blogging. Then, link to your blog site and other profile pages. If you are networking for business purposes, your bio must have information about your offers and a link to your official website.

8. Promote your blog posts or site content through any social media activity such as Tweets, Wall post updates, and Google+ posts.

9. Finally, remember that your ranking in search engine results is not the only measure of your success. This means that you do not have to keep on stuffing your updates with keywords or links. You must also focus on offering your target audience with informative and relevant content to gain their trust on you or your brand.

Strategic Considerations for Social Media Activities

As you are carrying out the techniques above, you have to consider the following aspects too.

  • Social shares – These usually include Likes, Google +1’s, and Retweets, which help in pulling your page rank up. 
  • Content + shares – The more users share your content to their friends, the wider your online reach is. Apart from boosting your Web presence, you get to enhance your credibility and authority. 
  • User preferences and online behaviour – Whether your social profiles are for personal or marketing use, it is best to consider your audience’s inclinations. With that said, focus on what interests them rather than your own concerns. As a tip, it helps to create content about trending topics. 

Do you find the pointers difficult? If you are new to social media, these strategies may be a bit tough. But as you spend more time on your profile pages, you will actually find it fun to interact with other users from all over the world.

About the Author: Emma Tomlinson is the Head of Retail at Smart Traffic, an SEO company listed at the Top 10 of the Microsoft Tech Track 100 for 2011.

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Tuesday, 17 April 2012

Google Redesign its URL shorting service


After redesigning Google+, Google has just redesigned its URL shorting service The new interface looks neat, simple and easy to use.

The new redesign comes into play when you view stats of particular url. To view the stats of the URL just use "+" at the end of the URL.

It has been divided into five major section:

1. Total Clicks

2. Referrers 

3. Browsers 

4. Countries 

5. Platforms 


Tell us what you think about new design in the comment section below     

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Monday, 9 April 2012

How to Determine Whether to Buy iPad 2 or the New iPad

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Buying a gadget device is a very great and thrilling experience, especially when it’s a tablet from Apple Inc. The graphics, the feel of adding a new device to your collection makes it even more inviting to buy, but with all these great promises comes a task: and that’s the task of choice.
With Apple’s introduction of the latest iteration of its popular iPad tablet, many would be thinking of buying one while it’s still fresh in the market. My friend was even suggesting getting an open door loan to buy a tablet. As one would expect, sales for the previous version would have significantly dropped, but so will the price.

Aside the confusion, there are many other factors that makes the new iPad stand out and different from its predecessor. Below are some things you might consider before making your final choice.
5 Megapixel Rear Camera
With the rear camera on the iPad 2, there’s much to be desired about having a camera on a tablet. While many might not buy the idea of using an iPad as a replacement for camera, you’ll find that of the new iPad tablet creative. With the new 5-magepixel sensor the iPad has, you will get the same quality as the iPhone 4S and the camera also allows you to shoot in 1080p HD video.
However, the VGA camera in the new iPad remains the same as that in the iPad 2, which has made those looking for teleconferencing on the iPad run from it.
But with the type of quality I was able to get when shooting video for my open door loan campaign, I was anticipating the newly released iPad will be much greater.
No one planning to buy a new iPad tablet can afford to ignore this offer. LTE (Long Term Evolution) cellular technology is, at the moment, the fastest technology you can think of. This has never been in the Apple tablet until now. 4G LTE makes browsing the internet on your mobile device almost 10x as fast as the normal 3G experience, but at the same price.
So if you are considering buying an iPad but don’t know which of the two is a good choice for you, you might have to put this into consideration.
But, not all ISPs are supporting the technology yet, which makes the 3G roaming the new iPad has a good deal.
Higher Resolution
Not so long, Apple introduced what is known as retina display. The idea is that the screen of the device having it will be packed with more pixels and the image display will surpass that of other graphic devices.
The new screen on the iPad has twice the resolution on the previous one. It has doubled from 1024 x 768 to 2058 x 1536. The advantage of this is when you hold the iPad at an optimal distance of 15-inches from your eye it produces an image that is higher in resolution than that of the HD television.
Lastly, you might want to make your choice based on the price both devices go for. iPad 2 now sells at $399 which is now cheaper than its actual price. It’s a steal for that price.
The new iPad, however, goes for $499, that is $100 higher than the price of iPad 2.
Above all, whichever of the devices you go for depends solely on your taste.

Authot Bio
Peter writes for where you can get further information about open door loans.

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Friday, 6 April 2012

Top 60 Posts About Google+ from the Past Week

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Special thanks to +CircleCount for special tool(announcement coming soon)

1. Google+ | How to structure and format your lengthy posts - By +Ahmed Zeeshan >
2. How to get noticed and engage with people? - By +Dolidh Young >
3. 14 Ways To Learn How To Helpfully Ride The Coattails Of Google+ influencers. - By +Johan Horak >
4. Google+ Circle Management and Stream Behavior - By +Adam Simmons >
5. Google+: Designed for Introverts? - By +M Sinclair Stevens >

6. Get free Google+ Guide By +MakeUseOf - By +Rahul Roy >
7. How do you "get ahead" on Google+? - By +Alexander Becker >
8. Top Verified Females in Google+ as per 03/30/2012 - By +Lynette Young >
9. What the Plus? with Guy Kawasaki - By +Tim Moore >
10. "What is Author Rank, How is it calculated, and Why should I care?" - By +Tim Moore >

11. Are you having a Positive psychological and emotional experience on Google+? - By +martin shervington >
12. Google+ Tips: Curated-Topic Pages - By +M Sinclair Stevens >
13. What The Plus??? 5 Reasons Why I Hate Guy Kawasaki - By +Mathis Conner >
14. How to use Google+ - By +Al Jazeera English >
15. Why The New Blogger Google+ Gadgets Are Important - By +the g+ resource >

16. Introducing Extended Photos for Google+! - By +Mohamed Mansour >
17. Google+'s Secret Weapon: Real Life - By +Eli Fennell >
18. Is your Google+ quiet? - By +Jaana Nyström >
19. Google is starting to push for more active Google+ Users - By +Colby Brown >
20. 7 Point Google+ Pinterest Plan Of Action With 8 Free Resources - By +Johan Horak >

21. Is monetizing Google+ the elephant in the room? - By +martin shervington >
22. How positively engaging are you in Google+? - By +Jaana Nyström >
23. Sharing and Notifying - By +Jaana Nyström >
24. Should teenagers on Google+ be tagged as such ? - By +Hannah Roberts >
25. Some Thoughts On Ripples - By +Meilani MacDonald >

26. Google+ Hashtag Decorations - Like them or not? - By +Ronnie Bincer >
27. YouTube Home page shows Google+ 'Friend's' Activity - By +Ronnie Bincer >
28. Simple Google+ Tips to Jump Start Your Marketing - By +PJ Rosenberg >
29. Easily Page Switching on GooglePlus - By +James Lawson-Smith >
30. Google+ in 129 Words! - By +Brock Predovich >

31. FAQs about HashTags - By +Shamil Weerakoon >
32. Google+ Tips: Circle Management - By +M Sinclair Stevens >
33. THE +Gabriel Vasile COLLECTION OF G+ RELATED POSTS - By +Shamil Weerakoon >
34. Hangout Comments Tracker - By +Gerwin Sturm >
35. Google+ UX: View Posts By Type - By +M Sinclair Stevens >

36. How to improve your Customer Service through Hangouts - By +Google Engage for Agencies >
37. Must have 150 Following You For ANY degree of stickiness. - By +Hermine Ngnomire >
38. Google Plus SEO Testing Network - Introduction - By +G Plus SEO >
39. Wondering if you should focus on Google+ or Pinterest? - By +Denis Labelle >
40. Use Ripples to say THANK YOU! - By +Arvid Bux >

41. Find Google+ Business Page and Profile Overlap - By +Up Your Plus >
42. How to add a Google+ Timeline to your Blog - By +Steve Gill >
43. Business Tools, Tips & Tricks #ezine No.1 Google Apps / Chromebook / Google+ - By +Robert E. del Sol >
44. What is your passion? - By +Jaana Nyström >
45. Google+ For Photographers by Colby Brown - By +mark waslick >

46. A Guide to Google+ Settings - By +Shamil Weerakoon >
47. Google+ commercials - By +Moritz Tolxdorff >
48. What if +Google+ made more commercials like this? - By +Peter G McDermott >
49. Link your Google+ profile to the content you create - By +Denis Labelle >
50. 97.3% Of The People On Google+ Have Less Than 250 Followers - By +Johan Horak >

51. How To Do Circle Notifications In Google+ - By +the g+ resource >
52. How to Reorder Your Google+ Circles for Stream Reading - By +Mark Traphagen >
53. Find Google+ Conversations Easily - By +Up Your Plus >
54. RESULTS: Your Google+ self: Private or Public? - By +Brian Titus >
55. How to format text in Google+ posts - By +Stefan Svartling >

56. Google sees Google+ growing to 500m users - By +Dirk Talamasca >
57. Facebook is Alcohol, Google+ is Coffee? - By +Lucas Johnson >
58. *How To Turn Off What's Hot* - By +Amanda Blain >
59. *How To Turn Off What's Hot* - By +Amanda Blain >
60. Find Your Updated Follower Count on Google+ - By +Up Your Plus >

61. I LOVE Google+ and My Google+ Family! - By +HEATHER FAY >
62. Google+ Improvement Survey - By +Mark Traphagen >
63. Community Driven Circles - By +Anthony Fox >
64. How To Fail At Google+ - By +Jaana Nyström >
65. Your Google+ self: Private or Public? - By +Brian Titus >
66. YouTube & Google+ = GooTube+ - By +Ronnie Bincer >
67. What has Google+ got to do with Schrödinger's cat? - By +martin shervington >
68. 11 Reasons Why You’ll Be Using Google+ In The Future By +Jaana Nyström - By +Rahul Roy >

Circle of the week: The Idea People, Mark II By +Marc Jansen >

External Post:

1. The Most Engaging Google+ Pages (Under 5,000 Circles) By
2. How Often Do You Check Google Plus?
3. 9 Key Points About Google+ Pages for Business for the B2B Marketer By Derek Edmond
4. Google+ Profiles get personal, now includes address book information from Google Contacts
5. Google brings Google+ to Blogger users with two new social gadgets
6. How Google+ Can Succeed at Business Without Really Trying

Submit your posts here
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Monday, 2 April 2012

What Does Facebook’s Timeline Mean to Marketers

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Facebook is known for the frequent changes it makes to its layout and functionality. While many of its changes have been only individual users oriented, there are some recent changes like Timeline which is concentrated not only at its users but also at internet marketers as well. Timeline is considered to have a potential to be the best app introduced for marketers. Here is what you should understand about Timeline as a marketer.

Appealing advertisements

You will have to come up with very appealing advertisements to gain the attention of users. Provide information on sales promotion in your advertisements. Discounts and offers can definitely grab the attention of the users. Know your audience when creating advertisements. You have to observe the timeline of the users closely and carefully to integrate you ads into their timelines.

Importance of Likes

Timeline is not going to change the fact that “likes” are still the most important part in Facebook. Keep your brand pages active so that they appear in the live feeds of the user. If the users like your story, it is good for you. But if they don’t, chances are that they might “unmark” your content from their live feeds which may affect your brand page visibility on Facebook. The more you interact with your fans, the better chances you have in keeping your news active on their feeds.

Brand building tool

Many people like to know stories about their favorite brands. You can use this to your advantage and have your timeline tell an interesting story of your brand. Have the company’s past and present incorporated in the page so that the users can go through the story easily. Use this tool to create a good impression of you brand in the minds of customers.

Cover image feature

Cover photo part in the timeline can be used to promote your business in a big manner. Have the pictures of your logos and products in the cover image. You can even include a large font brand name in the cover picture. If your company has a brand ambassador, you can have the poster of your ad with him/her in your cover page.

You can also use cover image picture to give information on any upcoming events or any promotional offers in an interesting manner. Be creative when you design the poster for cover photo.


Some old plug-ins like Opengraph can be used with this new layout. In fact Opengraph connections can be used in an even simpler manner with this new layout. Marketers are still researching on the plug-ins which can work the best for websites and blogs.

These are a few basic things you should be aware of regarding the new Facebook timeline app. Timeline can be used to communicate better with your fans. Engaging with your clients on a timely basis is going to fetch your brand a recognition that may have not been easier if you used conventional brand building strategies. Timeline has opened more opportunities to build a strong image of your company.

Author Bio: Penny is a senior writer with writer company and article writing service firm Godot Media. She has interests ranging from social media, copywriting to following web technologies and trends.

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