Tuesday, 24 January 2012

Email Marketing: So Easy Your Dog Can Do It!

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Email marketing is a business method that involves promoting products and services with the assistance of an email. It is related to direct mailing that completes the same task but uses a postal method to send messages on paper. Email marketing is an ad with various pictures and text messages that can be sent to many recipients at once.

Email Marketing: So Easy Your Dog Can Do It!

Sending Messages

An email can be sent in bulk to many users by completing a few commands from marketing software. People can submit the same email to a collection of a thousand or more email addresses. This basic ability is found in the simplest web hosting accounts.

Email Addresses

When an email marketing message is sent, there is generally a collection of email addresses from people who have signed up to receive a newsletter or some other regular offer. This is known as an opt-in option that targets the customers who have shown an interest in a specific product or service. With the right marketing software, people can choose the groups of emails they want to use.

Tracking Conversions

The tracking aspect of email marketing software will monitor the actions of people who receive email messages. The tracking links in an email will track when the message is opened and what actions occur afterwards. The spamming of an email will show up in the software. This tracking information makes the marketing process more efficient. Keeping track of emails is an important way to track conversion rates because many people who look at emails do not bother to buy the product or service being promoted.

There are tips that people can use to create useful lists of email addresses for their marketing endeavors. Marketers should send out their lists in a consistent manner. Ideally, they should send their lists once every week or month. It is important to include typical advertising techniques like bold headlines, sharp images and a call to action in every email without being too assertive. It is a waste of everyone’s time not to include a product or service link in the email.

Individuals and companies who own online businesses can earn a great deal of money with the use of email marketing. Earning profits can be achieved by sending monthly emails to interested subscribers as a way to earn every week, month and year. Certain email marketing techniques are available for those who want to reach subscribers successfully.

Jen Silva writes articles and reviews relaterd to internet fax services and online tax service reviews such as the Free TurboTax service. Visit her at to read reviews on online fax services and other small business related articles.
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